technology

• Google Doctype - Google Code | Google.com
  Googlel Doctype is sort of like a Wikipedia for web developers.
  (tags: wikis)

I’ve seen this a few too many times now – a business starts talking about interactive strategy. They become convinced that they need to do more with the web to leverage the power of their brand and find new customers.

Pay per click, cost per impression, return of investment(ROI), and conversion rates are some typical buzzwords you will hear while devising an online advertising strategy. Add Click-to-Donate to that list. This is not new but a reemerging trend from the late 1990s. Click-to-donate provide users the ability to give back to the cause of their choice.

Okay, let’s try to connect the dots. Let’s see, Yahoo!

One of the most difficult things for me is color coordination. Picking the right color combinations for the right task or job at hand is not all just having a good eye. You can mathematically get the right color sets. If you are not a designer this can be daunting and can make your application or website be a complete flop.

Fortune and success in life rarely falls into our laps. Somewhere along the line, a price is paid.

A four-year stint at college. Long hours at work. A divorce because you’re never home. Failing health because you never leave your desk. Kids that grow up not really knowing you.

As more and more brands launch their own set of “social initiatives” a critical failure is not involving people in the verification of whether their plans are really “social” or not.
Today people can see through the marketing spin and hype of messages quickly. The web is filled with opinions about everything, everybody, every brand [...]

• The Whitburn Project: 120 Years of Music Chart History | Waxy.org
  Quote - Despite its illegality, they’ve created a wonderful resource and you can do some fun things with the data.

I just had a laugh from a tweet from @bumblebunny who was a recent “guest” on my comedy podcast, The Nothing Show, which I co-host with Tim Coyne.

I must say, I’m beginning to admire Henry Blodget for his unabashed willingness to ignore any irony others might see in his analytical posts about Amazon.com, like this one that looks at Citi analyst Mark Mahaney’s report that the Amazon K

This Conversion Closing Rap is too awesome not to share with my fellow online marketing peeps. m0serious rules!

I’ve recently set about cleaning up some of the social networks and contacts that have stuck to me through accretion over the past couple of years.

My impetus for doing so has really been two fold:

The social web seems to attract a lot of definitional redefining, whether by adding numbers after a term like Collaboration 2.0, Business 3.0, or Office 4.0, or by combining two previously independent words into one as we have with Socialutions. These attempts at redefining can be useful, but they have a tendency to confuse.

Collaboration intuitively [...]

In an earlier post we discussed challenges and opportunities for Comcast and the social web titled “Can Comcast Reverse the Storm? Many of the opportunities we discussed is now a reality.
Staci D. Kramer, of paidContent.org writes: “Just got off the phone from a tandem interview with Plaxo CEO Ben Golub and Comcast Interactive [...]

There is an old saying, “if you stay in this world you will never learn another one.”
Learning the dynamics, the art and the science of the new world created by the social web is one of the foremost challenges for businesses.
Current business theories are correct in their own world, but the [...]

• Dispatches magazine prefers print over Internet | washingtonpost.com

The NY Times and others are reporting that GE plans to sell its appliance division

In other news, McDonalds has announced it will stop selling Quarter Pounders and Nike is exiting all lines of business related to sports.

Number 3...fantastic!
The answer to last week's puzzle can be found below.

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Whenever technology advances to the point of usefulness, it’s usually because someone found a great fit between two or more previously independent offerings. In techspeak, this has been referred to as a Mashup (adapted from the music industry).
Well, join me in welcoming the latest Mashup — between Internet delivery, Telecommunications, Television, Videos, and the social [...]

Here is code that will allow you to decorate your MVC Actions with attributes that will define your needed "preconditions".

Chris Anderson’s post on LongTail.com contains an observation that is so obvious, it is missed by many self-appointed experts. (Okay, I’ll admit I live in that glass house.):

I was listening to Six Pixels of Separation on my way to work this morning.

If you stick around long enough, you wind up being a “joiner.”

You know - you join the Rotary Club, the Kiwanis, the Lions Club, the local Football Boosters, become a Brownie Leader, a Den Mom, a Pack leader, a Baseball Coach, a member of the local Chamber of Commerce.

Many of today’s companies recognize the urgency of converting to a customer-centric, social web-based, operation. The excuses and faulty logic brought on by global prosperity have been replaced by an honest examination of internal operations and external market share. As the various departments search for collaborative ways to maintain profitability in uncertain economic times, we [...]

• In Defense of the Drivable Airplane | Xconomy

Having started a new job marketing the big bad world of internet marketing solutions with AT&T, three weeks of training in Atlanta, one week in New Orleans, and back in Nashville... I'm settling into a new routine. The old days of going to bed by 2 am and waking up at 7 are gone.