The Relationship Economy

There seems to be a huge demand from marketers for resources who understand all this social stuff.
Sapient’s marketing services group released: Survey Reveals Brand Marketers’ Top 10 Wish List for Agencies of the Future
Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Based [...]

Now remove all the barrier mentioned and “open the net up” then what we have is a trading exchange in which we, individually and collectively, create our own destiny rather than having others create it for us. As Nick Carr states, the source is us.

In last week’s post titled First You Twitter Now You Cherp? We said “Last week we shared the pre-release of Business Exchange and that release drew thousands to sign into Business Exchange and begin to learn the value proposition. Subsequently Business Week is preparing to publically launch Business Exchange next week and thousands more will [...]

Everyone would like to now the future before it gets here. If we knew the future we could prepare ourselves for the subsequent changes any future is likely to bring. However, knowing the future is not something certain rather probable.
Steve Rubel writes:Trends That Will Help Define the Future
The best way to think about new media, [...]

As more and more markets shift to “social media” as the new way for reaching customers and building relations more and more will fail. Social Media is just a means but unless your business philosophy and management methods are aligned with the means it may cost you dearly.
Every business owner shares one thing in [...]

Watching developments throughout the social web is a story of never ending change. Whether you are a newbie or early adopter to all this social stuff, the predominant observation is that everything is fluid and change is the only element of consistency.
What Are the Elements of Change
At first we don’t see the magnitude of [...]

Conventional business thinking has been focused on producing, distributing, marketing, selling and serving customers with unique value propositions and messages.

Conversations compromise a two way exchange of giving and receiving. Whether verbally, through print, audio, images or whatever medium of choice everyone and everything is trying to have a conversations with someone somewhere.
The social web is fueling conversational content on a global scale about everything and anything. The dynamics [...]

Where we can easily engage in conversational exchanges with ease of access, relevancy, and an interface that saves us time? Jumping from one conversational community to another to discuss the same thing isn’t very productive.

Get it? What say you?

Every week new announcements hit the blogosphere vying for out time and attention. As Matthew Tharp reported, the initial response to the announcement of Cherp drew 10X the expected response rate. Whether your drawn to Twitter, Cherp , Exchange or the next innovative and creative offering the primary thing that makes us stick is the value proposition gained from the conversations.