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Ready for Interactive? Take a Tour 2.0

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Posted on May 16, 2008 - 10:12pm at Centre Source
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I’ve seen this a few too many times now – a business starts talking about interactive strategy. They become convinced that they need to do more with the web to leverage the power of their brand and find new customers. (Yes!) They start to understand that people are starting to spend more of their free time on the web than in front of most other media. (Bingo!) They learn that people are more familiar with how to use a search