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Advertisers should opt out of Google Ads on Yahoo!

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Posted on June 12, 2008 - 9:16pm at John W Ellis - Search Engine Marketing
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Today, Yahoo and Google officially announced a non-exclusive agreement. This agreement “enables Yahoo! to run ads supplied by Google alongside Yahoo!’s search results”, per Yahoo

The move comes as no surprise to many. In early April, Yahoo conducted a limited test of Google’s Adsense on Yahoo Search.
Google quickly followed today’s announcement with it’s anti-monopoly case for [...]
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