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Transcendent Marketing

Posted on March 14, 2008 - 5:00pm at Shlog
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All effective marketing, one theory goes, is an appeal to something on Maslow’s hierarchy of needs.  And everything is marketing.

That girl in the short shorts and tank top (minus the bra) standing at the Fort Lauderdale baggage claim last weekend?  Marketing to those who want sex (Belonging and/or Affection).

That ad for the Hummer, the one that emphasizes its size in comparison to other runts on the road? Marketing to those who want status (Esteem).

That pre