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Branding McCain: Maverick No More

Posted on June 16, 2008 - 8:06am at Post Politics
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From the Baltimore Sun:

John McCain once had the most powerful brand in American politics.

He was often called the country’s most popular politician and widely admired for his independent streak. It wasn’t too many years ago that “maverick” was the cliche of choice in describing him.

But that term didn’t even make the list this year when vo