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market intelligence firm

What Do Dad’s Really Want?

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Posted on June 12, 2008 - 6:00am at WithoutWax TV
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Well, this weekend is Father’s Day. We all know it’s not as big as Mother’s Day and here’s the stats to prove it. According to BIGResearch, a market intelligence firm, consumers surveyed said they plan to spend an average of $31 on their dads, as opposed to the average $41 they said they spent on mom this year.

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