word of mouth

Bizgirrl has some photos and prose documenting a meeting of Tennessee Democrats in Denver:

The State of Tennessee Democratic Party DNC delegates met for a breakfast meeting (sponsored by AT&T) this morning at their hotel. Gray Sasser opened the meeting and introduced the featured speaker, Fabian Bedne. Mr. Bedne is the President of the Middle TN Hispanic Democrats and an Obama Alternate Delegate for TN to the convention.

Outside of a few flyer's we gave out at the last Depot days, and the Historical district expansion workshop, we have not really advertised. Word of mouth is about it.

Maybe it is time to step up and ask for your help.

Ben Cunningham sent along a link to a great blog called Church of the Customer that focuses on building customer relationships. Nothing could be more important in these uncertain economic times.

I posted this website here on the blog some time ago; nice to see mainstream media finally got around to recognizing its value.....

Web Site Created To Help Find Rental Properties

My column in this week's Tennessean is on what it takes to make word of mouth effective:

According to an article in Thursday’s Wall Street Journal, I, along with thousands more, have been “hyped” into buying and reading the just-published book,

There's a story on FoxNews (online) today that reports votes being cast in the name of dead persons in the state of Connecticut.

While tactically speaking much of any social initiative requires a ready, fire, aim approach the overriding objectives need to be anchored in a more logical ready, aim, fire approach that is systemically tied to the overall objectives of the organization. Otherwise failure can cost a lot more than the cost of any social media initiative.