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audience development

The Tennessean's Non-endorsement

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The Tennessean will NOT endorse a candidate in either the Democratic or Republican primary.
Where did this open-minded, dare I say, "Fair and Balanced" approach come?
A very cynical conservative reader, of the Tennessean's editorial content for 20 years, might suggest a less than rosy reason.

The Tennessean’s Problem Solver

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Matt Pulle takes it to the Tennessean’s vice president of content and audience development for his column announcing his 2008 resolutions for the Tennessean’s “Information Center”:

Resolve to Pander

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Yesterday, Mark Silverman, The Tennessean's vice president of content and audience development, who also serves as the paper's editor, regaled the paper's 32 readers about its resolutions for 2008.

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