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anita
Coolfer Paper: Rethink The Long Tail
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- Arts-Entertainment
- academic research
- anita
- associate professor
- business managers
- christ anderson
- conclusions
- consumers
- decisions
- empirical evidence
- evidence points
- harvard business review
- harvard business school
- impact of technology
- market share
- music job
- niche titles
- niches
- romantic notions
- seminal book
To help people soak in recent academic research and its conclusions, I wrote a paper on re-thinking Christ Anderson's seminal book "The Long Tail." As you may recall, the July issue of the Harvard Business Review has an article written by a Harvard Business School associate professor.
Long Tail Authors Respond
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Anita Elberse, the Harvard Business School professor who recently wrote an article -- "Should You Invest in the Long Tail?" -- that questioned some of the assertions in Chris Anders
Research Disputes Value of The Long Tail
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- Arts-Entertainment
- anita
- blockbuster hits
- blockbusters
- bottom line
- cd sales
- chris anderson
- customer base
- digital environment
- firestorm
- harvard business review
- harvard business school
- line theory
- lowest common denominator
- mass culture
- niche products
- obscure books
- obscure titles
- sentiments
- takeaway
- traditional markets
Too Alone
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My thought for tonight as I head to sleep. This is my prayer.
I’m too alone in the world, yet not alone enough
to make each hour holy
I’m too small in the world, yet not small enough
to be simply in your presence, like a thing—
just as it is.
links for 2008-04-02
Follow-up from the Weekend
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We are still floating on air around here after our award this weekend. To me honest, we thought it would take several more years to reach this level. Thanks to everyone for their kind words. Thanks to Anita Campbell for her nice write up at her blog site. She has become a good friend over my years of blogging.
Here is a picture of our team from San Antonio. That look you see
Confusing Means and Ends
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Entrepreneurship on steroids. That is what I call entrepreneurs who are consumed with raising as much money as they can, as fast as they can. When we confuse the means (raising capital and securing other needed resources) with the ends (building a sustainable business), we see entrepreneurship run amuck.



