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effective marketing

A Marketing Decision: Village Removes Cheeky "Concept G" Sign after Complaint

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Less than a week after erecting a blown-up version of their saucy ad for "Concept G" on a big sign at the corner of 6th and Garfield, Village Real Estate had the developer take it down after one of my neighbors pointed out to them that it disrespects

A Marketing Decision: Village Removes Cheeky "Project G" Sign after Complaint

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Less than a week after erecting a blown-up version of their saucy ad for "Project G" on a big sign at the corner of 6th and Garfield, Village Real Estate had the developer take it down after one of my neighbors pointed out to them that it disrespects

Transcendent Marketing

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All effective marketing, one theory goes, is an appeal to something on Maslow’s hierarchy of needs.  And everything is marketing.

That girl in the short shorts and tank top (minus the bra) standing at the Fort Lauderdale baggage claim last weekend?  Marketing to those who want sex (Belonging and/or Affection).

The (Smaller) Future -- Not the Death -- of Music

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One has to read the words of a media analyst to find realistic expectations. Journalists and bloggers speak in doom-and-gloom absolutes (e.g., "the CD is dead," "record labels are dead"). Today EMI announced it would chop about one-third of its workforce. Yesterday, Jupiter's Mark Mulligan had an industry health check on the eve of EMI's restructuring announcement.

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