southwest airlines

I recently conducted three interviews with companies who are using New Media effectively, specifically ones using Twitter and other micro-blogging services.

Communication 2.0 - Southwest Airlines is using micro-blogging to reach consumers - an interview with @SouthwestAir

Whether or not we label them as such, most of us have heroes. I do, at any rate, and so do most of the folks I run with, online and off. There are people whose commitment, character and contribution are so influential to my own commitment, character and contribution that I listen to them, study them and try to emulate them. Heroes need not be currently living.

Go check out this awesome post from Rob aka thinktrain.

I love Southwest Airlines. Here’s another reason why:

It's really quite simple. Anything that sucks petrol in any form is heading for extinction. I still think we're being played bigtime by the peak oil boogiemen, but if that's what it takes for sheeple to begin exploring alternatives to gasoline, I'm thrilled to the gills that we're getting closer to breaking our addiction to fossil fuels.

I heart Southwest Airlines. There’s no first class, no admiral’s club, no assigned seating, no TVs in the back of the seats, no Wi-Fi throughout the cabin, no free headphones, no fancy snacks.  None of that. But…

Every employee treats me like more than the guy who’s to blame for them having to work on Saturday.
Every flight is on time (In seven years? Two of my Southwest flights were delayed and, you know, blizzards will do that.)
Flights rarely cancel. (In se