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hierarchy of needs

Transcendent Marketing

14
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Posted on March 14, 2008 - 5:00pm at Shlog
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All effective marketing, one theory goes, is an appeal to something on Maslow’s hierarchy of needs.  And everything is marketing.

That girl in the short shorts and tank top (minus the bra) standing at the Fort Lauderdale baggage claim last weekend?  Marketing to those who want sex (Belonging and/or Affection).

Obama and Maslow’s Hierarchy of Needs

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Posted on March 5, 2008 - 3:05am at dorknation
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Required reading: Hierarchy of Needs.

Obama’s appeal to the college educated among us is well taken. It’s well reflected in the primary results so far, as it isn’t the youth vote that helps Obama take college towns like Madison, Austin, and Berkley, it’s the higher income and higher educated White males that swing his way.

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